Blog
The Racecheck 2024 Awards
Alexandros Tanti • 3 February 2025
With nearly 100,000 reviews collected from participants worldwide, Racecheck is proud to reveal the races that delivered exceptional experiences in 2024.
For decades, e-commerce has mastered the art of leveraging social proof to skyrocket sales. How? By showcasing unbiased, independent reviews at key moments in the customer journey to build trust and persuade first-time buyers. Now, Racecheck is bringing that proven strategy to the world of mass participation events, empowering organizers to convert curious visitors into committed participants.
As the only platform in the industry utilizing these powerful tactics, Racecheck has delivered remarkable results:
- Unmatched ROI: Some organizers have seen returns exceeding 30x.
- Impressive Conversion Rates: Top-performing events boast a 42% conversion rate from review widget interactions to bookings.
These are not anomalies — they are the result of applying customer behavior science to event marketing. We’re not reinventing the wheel; we’re refining and tailoring it to meet the unique needs of the active experiences industry.
Here’s how a Premium Racecheck Subscription can unlock the full potential of social proof and participant reviews to elevate your events to new heights:
Racecheck Premium Review Box
At the heart of our premium offering is the Premium Review Box, a seamless solution that allows participants to write and read reviews directly on your website.
- Engage Participants: Highlight what makes your event unique and build trust with authentic, independent feedback.
- Boost Registrations: An always-visible “Register Now” button directs readers to your registration platform, turning interest into action effortlessly.
How the expanded review box looks on the award-winning UltraSwim 33.3 website.
Racecheck Premium Review Carousel
For customer who prefer to showcase reviews in the form of a static banner within their websites and sales channels, we have the option of a review carousel that is fully customizable and responsive in mobile.
How the Great Run Company uses the Racecheck Review Carousel
Racecheck Smart Questions
To extract even more valuable and to-the-point feedback from your participants we launched our own take on post-event surveys. Our algorithms now dynamically monitor how a participant is reviewing an event in real-time, prompting a smart question to dig into the details and insight you need. For example, let’s say you get mostly 4s and 5s out of 5 for most review criteria, but one stands out as an outlier. Our algorithm will dynamically create a question targeting that specific criterion.
The answer is shared privately with the organiser through their Racecheck Dashboard and is not part of the public review.
Example Report and Questions asked.
Rich Snippets for Search Engines
Stand out in search results with Rich Snippets displaying your star ratings.
- Drive More Traffic: Enhanced search engine listings can lead to a 20–30% increase in organic clicks, giving you an edge over marketplaces leveraging your reviews for their traffic.
- Establish Authority: Add credibility to your listing and protect your organic audience.
Star ratings appear in your google search listing, pulled from your premium review box.
Note: While the timing of snippet visibility is dependent on search engines, we’ll work with you to optimize your site for faster results.
Social Content Generation Made Easy
Don’t have a full-time marketing team? No problem!
- Instant Social Posts: Create and share engaging posts from real, independently collected reviews across any platform in any format.
- Leverage Authenticity: Participant reviews are powerful marketing tools, and now, sharing them takes just seconds.
Comprehensive Analytics and Sales Tracking
Understand the direct impact of your reviews on registrations and sales.
- Track Performance: Monitor how many people read reviews, click “Register,” and complete purchases.
- Simple Setup: A few lines of code on your website enable robust tracking, and our team will guide you step-by-step if needed.
Advanced Review Management
We ensure your reviews remain authentic and relevant.
- Genuine Feedback Only: Only participants who started your event can leave reviews — no spectators or external parties.
- Proactive Fraud Prevention: Algorithms detect and flag fake reviews, and you can report any suspicious activity through your organizer dashboard.
- Bib Number Verification: An extra layer of authenticity ensures feedback is from real participants.
- Delayed Publishing: We delay the publishing of reviews by 24hrs to allow you the opportunity to flag a review as inappropriate or to follow up with the reviewer in case they may want to modify their review.
Additional Features
Our suite of tools includes:
- Unlimited replies to reviews
- Detailed analytics and reports
- Resources to simplify review collection
These features streamline the entire review process, making it effortless to gather, showcase, and act on participant feedback.
Ready to Make 2025 Your Best Year Yet?
Harness the power of your participant reviews to drive growth, boost sales, and build credibility. See the difference for yourself with a free trial.
📩 Contact us at sales@racecheck.com to get started today!
