Blog
The Racecheck 2024 Awards
Alexandros Tanti • 3 February 2025
With nearly 100,000 reviews collected from participants worldwide, Racecheck is proud to reveal the races that delivered exceptional experiences in 2024.
Let’s face it, compared to other industries, Mass Participation is not exactly in the forefront of technology innovation, and when it happens it tends to focus on the booking & registration side of things.
Review and feedback management, in particular, has been a manual and arduous process for time & resource starved race directors and organisers for years. Which is a shame to be honest, as reviews can be a race organiser’s most powerful marketing tool, depending on how they are used and where they are collected, and of course where they are displayed. Let’s look at a case study:
UK Triathlon, as most organisers, have been receiving feedback and reviews across a few platforms for years. But have those reviews really been working for them?
Here we see a typical google search results screen. Having used the Racecheck Widget to showcase their Racecheck reviews for a couple weeks, the star rating has started appearing next to their Google search listing, turbo charging their organic listing and making it potentially even more valuable than the paid listing itself!
According to Google, star ratings can boost CTRs by an average of 10%, helping organisers save money by relying less on ads and attracting traffic organically, through the power of the fantastic feedback that they are getting. UK Triathlon organise top class events, and because of that they get top reviews, and with Racecheck, those reviews are paying dividends, as they should.
The Brand New Racecheck widget and Dashboard
Consumer products have Trustpilot, Hotels have Trip-advisor etc, but what about Mass Participation?
The Racecheck Review Widget. A new way to collect and showcase reviews
Minimised Review Widget
Why should you have to direct participants to a 3rd party platform (Racecheck.com included!!) to review your event, without even benefiting directly from it, when you could collect reviews straight through your website? With the latest generation Racecheck Review Widget you can do just that. Redirect participants straight back to your website after the event to collect reviews, while also giving you the opportunity to promote early entry campaigns. The widget will automatically prompt review collection for 30 days after the event, and then again will change to optimise review display and event promotion once those 30 days after the event have passed.
Expanded Review Widget
So the widget becomes a very valuable tool throughout the entire lifecycle of the event.
- Pre-event: Showcase your reviews, awards and top features of the event to drive incremental entries. Star ratings can create a rich snippet next to your Google listing, also helping you attract traffic to the race website.
- Post-event: Direct participants back to your race website and collect reviews right there and then. No more redirecting traffic away from your website to collect feedback, and our elaborate review process removes the need for expensive post-event survey services.
The brand new Racecheck Organisers Dashboard
Review analytics
No more having to go through each review and to guess what it is that really matters to participants. Easy to read insight reports available right on your dashboard
Review Feed
Manage your event feedback in a clean & organised feed. Reply to reviews, share your reviews on social media and report dodgy reviews. You can also see review stats, and see how many reviews you need to get until you qualify for a Racecheck award.
Generate and manage your widgets without any tech support needed
Easily generate your widgets, pre-view what they look like and customise them. Simply copy and paste an automatically generated code and you’re done.
Don’t take our word for it. Numbers speak louder than words
We are deeply invested in providing true value, no wish wash. Widget analytics on your dashboard will show you how many impressions the widget is getting and whether people are actually clicking on them to read reviews. We estimate that 10% of interactions lead to a booking, so in this particular example a 15x return on investment as from 156 interactions we estimate 15 entries directly driven by the widget.
I’m very proud of the team for all the hard work they’ve done, as they’ve pushed feedback management for mass participation to the next level. A true reflection of the Racecheck culture that we’ve built over the years, which is to add genuine value to organisers before all else. It’s been a rough ride but I think we’re finally getting there. We live and breathe racing and truly believe that event participation and crossing that finish line can create life changing experiences. We focus entirely on how to better serve organisers and help them improve events so they can create and offer these kind of experiences.
Visit the new dashboard features and sign up here.
Alex
